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Director - Mobility

Division:  Operations
Department:  Mobility
Company:  Red Sea Global

Job Purpose:

The Director of Mobility AMAALA is responsible to assist the Senior Director of Mobility in creating and maintaining a world-class visitor experience. This role involves set-up of a brand new Operation and will require creativity, flexibility and determination focusing on the AMAALA projects.In the Preopening phase, the Director of Mobility AMAALA will be required to plan the Land Mobility Operations that includes Staff & Guest movements, transport cluster venue operations as well as develop all policies, procedures and guides. During the Operational Phase; the smooth running, continuous improvement and profitability of operations will rest with this role. Future planning and identifying new opportunities will become part of the role. Regular expense control, staff management, supplier management, budget & forecasting, guest interaction and department supervision will form day-to-day responsibilities. This position requires the individual to be extremely organized, have a keen eye for attention to detail and the flexibility to work with different aspects of a business. The role fully focuses on being strategic and adaptable in order to meet business requirements


Job Responsibilities


  • To plan the Land Mobility Operations that includes Staff & Guest movements, transport cluster venue operations as well as develop all policies, procedures and guides.
  • To coordinate Mobility infrastructure requirements with other departments within RSG.
  • Coordinate with other Mobility functions the multi-modal mobility system including Land, Sea & Air operations for guest primary and secondary fleet including (cars, boats, seaplanes/helicopters, e-buggies and micro mobility) maintenance and servicing and the management of the operators for the AMAALA project.
  • Participation in other areas including but not limited to Way Finding, driver/operator standards
  • Build a strong team to deliver Mobility Operations. Support HR in the recruitment process of hiring the team
  • Draw up and roll out of the operational training of Managers and work alongside operators for operating model manuals and other relevant materials
  • Creation of operational SOPs, KPIs & SLAs along with their SBS (step by step) process for the efficient set up and operation
  • Ensuring operational Health and Safety of the operation for visitors and staff in conjunction with the onsite H&S team
  • Collaborating with all aspects of visitor facing and back of house depts/stakeholders to ensure operational readiness
  • Confirming operational readiness to Director of Mobility and Snr Management team
  • Participates in the development and leads the execution of the strategic plan for guest mobility at the Red Sea, and the detailed operating plan in coordination and in alignment with Director of Mobility. This includes formalizing and leading the strategic planning process, focusing on long term trends and outlook, and competitive intelligence.
  • Participates in the definition of products, including price positioning attractive to the relevant market segments.
  • Developing footprint/concept of operations at the AMAALA project for the guest.
  • Design and administration of Mobility policies
  • Manage risk through thoughtful administration and appropriate partner concern of issues.



  • Manage a multi-modal mobility operation alongside operating partners and other external/internal stakeholders for the AMAALA.
  • Working with Director of Mobility to ensure that appropriate metrics are in place to measure performance and progress towards strategic goals - Daily, weekly and monthly report management. Reviewing and rationalizing availability consistently
  • Engages external business and industry experts and resources to learn and influence business strategies, develop new opportunities, understand competitive landscape, global marketplace, and external business environment.
  • Oversees the development and implementation of a Mobility Service knowledge management infrastructure and leads in the management of organizational knowledge as a strategic asset to further the organization’s goals.
  • Leads the deployment and advocates for the adoption of digital service that drive value and improve customer experience
  • Develop specific value propositions, content and presentation materials to support the Mobility & Specialty Automation Services Strategy
  • Overseeing duties and roster alongside the operators
  • Identifying and targeting areas of business that can improve operation
  • Monitoring revenue margins and costs
  • Overseeing operator productivity
  • Researching new areas and initiatives in the market
  • Developing and implementing guidelines for operator & employee evaluations, recruitment and promotion
  • To ensure a smooth and efficient running of the daily operation and supporting departments
  • Analyze visitor feedback and place corrective measures in place to ensure customer satisfaction
  • Actively seek out feedback on the facilities and services from visitors
  • To assist in supervising the team’s operation and communication
  • To assist in maintaining and/or develop agreed operating procedures involved in the department and to ensure that colleagues adhere to the correct procedures as laid down in the operating manuals.
  • Maintains a 1-3 year plan for the function, including a roadmap for increased efficiency and effectiveness and taking into account modifications required to support a changing business environment.
  • Plans and manages annual budget;
  • To set a high example in regard to punctuality, appearance, performance, attitude, leadership, guest relations, observance of the house rules, loyalty to the Management and interdepartmental co-operation
  • Create, run and maintain an engaged team
  • Able to work on special projects to enhance the business model
  • Able to forecast expenses vs. income in order to maintain an accurate revenue stream
  • To strive at all times to provide the best visitor experience in the world

Qualification and Experience

  • Degree qualified in related industry
  • 15 years in mobility / transportation
  • 10 years in a Management role
  • Proven track record in building an operational strategy and roadmap for execution
  • Experience working alongside operating partners to implement and achieve KPIs, SLAs
  • Experience transportation management.
  • Experience in the hospitality, tourism market or related sectors would be advantageous
  • Middle East experience would be advantageous
  • Any experience in working in / with ultra-luxury environments/ sectors
  • Experience working in either the client side or supplier/ operator
  • Proven track record in setting up and leading mobility operations managing operators to achieve high quality standards and excellent guest experiences