Senior Specialist - CRM

Job Purpose

The Senior Specialist – Customer Relationship Management / Member Relations is responsible for supporting the implementation and maintenance of the CRM system and ensuring exceptional engagement and satisfaction of Amaala Yacht Club members and guests.
The role bridges CRM operations, member relations, and events to deliver a seamless and personalized experience for members. This includes managing member inquiries, supporting events and activations, and maintaining high-quality data and communications across the club’s CRM system.

Job Responsibilities

• Support the CRM Manager in maintaining and updating the club’s CRM database, ensuring data accuracy, segmentation, and regular hygiene checks.
• Serve as the primary point of contact for member relations, handling inquiries, feedback, and requests in a professional and timely manner.
• Assist in developing and executing personalized communication campaigns and loyalty programs.
• Support coordination of exclusive member events, activities, and special programs in collaboration with the Events and Marketing teams.
• Prepare CRM and membership reports on engagement, satisfaction, and event participation.
• Manage day-to-day administrative tasks related to membership applications, renewals, and onboarding.
• Ensure consistent member experience across all communication touchpoints (phone, email, in-person).
• Work closely with marketing and events teams to ensure the successful delivery of member engagement initiatives.
• Uphold the highest standards of guest service and represent Amaala Yacht Club with professionalism and discretion.
• Provide translation and bilingual communication (Arabic/English) support for member communications and events.
• Contribute to the overall improvement of CRM tools, workflows, and member engagement strategies.

Safety, Quality & Environment

• Apply safety, quality, and environmental management policies, ensuring compliance with relevant standards and regulations.
• Promote a positive and responsible environmental and guest-service attitude.

Continuous Improvement

• Identify and propose enhancements to member experience, CRM efficiency, and engagement practices.
• Participate in team discussions to improve service quality and data-driven decision-making.

Qualification and Experience

• Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or a related field.
• 3–4 years of experience in CRM, guest relations, or event coordination—preferably in a luxury, hospitality, or private club environment.

Skills:

• Excellent interpersonal and communication skills (Arabic & English).
• Strong administrative and organizational abilities.
• Knowledge of CRM systems and data entry.
• Experience in public relations, event support, or guest services.
• Proactive, detail-oriented, and service-minded with a passion for luxury hospitality.