Senior Manager - Marketing and Sales

Division: Sports and Entertainment

Department: Sports and Entertainment

Company: Sports and Entertainment Company

Role: Lead the development and execution of integrated marketing and sales strategies to establish our asset as a premier destination. Drive revenue, footfall, brand visibility, and partnership opportunities in alignment with the destination's strategic goals.

1. Develop and implement strategic marketing and sales plans to support the destination's growth targets.

2. Manage and evolve teh destination's brand positioning, tone, and visual identity across all channels.

3. Oversee the execution of 360-degree marketing campaigns, including ATL, BTL, and digital.

4. Lead business development initiatives to secure partnerships, sponsorships, and collaborations.

5. Analyze customer segmentation, visitation trends, and sales data to guide targeted efforts.

6. Supervise content production including photo, video, copywriting, and branded materials.

7. Optimize the destination's digital ecosystem including the website, booking engine, and social platforms.

8. Coordinate seasonal campaigns, grand openings, and major events with other departments.

9. Establish, monitor, and report on key performance indicators for marketing and sales.

10. Build and manage relationships with agencies, PR firms, influencers, and digital partners.

11. Oversee the CRM database and ensure personalized marketing and email campaigns.

12. Manage group and corporate sales efforts, including proposals and presentations.

13. Represent the destination's in trade shows, exhibitions, and business meetings as required.

14. Prepare and manage the marketing and sales budget, ensuring cost-effective strategies.

Managerial Responsibilities

1. Provide input to the Department’s strategy from the section's perspective, in alignment with the destination's vision

and mission.

2. Develop the Department objectives, KPIs, and annual operational plans, ensuring implementation meets

performance targets.

3. Contribute to the section budget preparation and monitor financial performance.

4. Implement and ensure adherence to Section or Unit policies and procedures; oversee performance and KPI

communication.

5. Ensure effective staffing, development, and deployment of section employees in coordination with higher

management.

Job Requirements
Academic Qualifications	Bachelor’s degree in Marketing, Business Administration, or a related field.
Years of Experience	10 years (with 3+ years in managerial role) preferably within leisure, tourism, or entertainment sectors.
Other Requirements	Strong commercial acumen and familiarity with both digital and traditional media.

Technical Competencies
Competency	Proficiency Level
Integrated Marketing Strategy Development	Expert
Guest Engagement & Experience Design	Advanced
Sales Strategy & Conversion Optimization	Advanced
Retail & Rental Operations Management	Intermediate
Commercial Partnership Development	Advanced
Pricing & Package Development	Advanced
Stakeholder Communication & Coordination	Advanced
Cross-Channel Messaging Consistency	Advanced