Manager - CRM

Be the change. Join the world’s most visionary developer.

Red Sea Global (RSG) is showing that there is a better way to positively shape the places we live, work and travel.

We are purpose-driven and committed to people and planet. Our transformative programs are a driving force to achieving Vision 2030, as well as leading the world towards regenerative tourism.

Join RSG and be part of the positive change for Saudi Arabia and the world.

Job Purpose

• Own and drive the end-to-end Salesforce ecosystem (Sales Cloud, Marketing Cloud, Data Cloud) for Red Sea Global’s (RSG) Residential Development division.
• This role is the single point of accountability for CRM strategy, platform architecture, automation, data integrity, and user adoption.
• The Manager leads a team of CRM specialists and administrators, translates business objectives into scalable technical solutions, and ensures the platform delivers actionable insights that accelerate sales performance and elevate the buyer experience.
• The ideal candidate is an elite-level Salesforce professional who combines deep technical mastery with strong leadership and a relentless drive for operational excellence.

Functional Responsibilities

• Define and execute the CRM strategy for Residential Development, ensuring Salesforce architecture supports current operations and scales with future growth across all RSG destinations.
• Architect and govern the Salesforce platform (Sales Cloud, Marketing Cloud, Data Cloud), including object model design, automation frameworks, integration architecture, and security controls.
• Lead, mentor, and develop the CRM team, setting clear KPIs, conducting regular performance reviews, and building a culture of technical excellence and continuous improvement.
• Own the Salesforce governance framework: change management process, release calendar, impact assessments, version control for buyer journeys and workflows, and CRM change log.
• Design and deliver executive-level dashboards, reports, and analytics that provide real-time visibility into pipeline health, conversion rates, sales velocity, and forecast accuracy.
• Drive user adoption across Sales, Marketing, and Customer Service teams through structured training programs, playbooks, and ongoing enablement initiatives to maximize platform ROI.
• Ensure data integrity at scale: design and enforce data governance policies, de-duplication strategies, validation rules, and automated data quality monitoring.
• Evaluate, select, and manage third-party integrations, AppExchange solutions, and vendor relationships to extend platform capabilities while maintaining system stability.
• Partner with Sales Directors and Marketing leadership to translate business requirements into optimized CRM workflows, automations (Flow, Process Builder), and buyer journey configurations.
• Establish and monitor CRM compliance standards, track non-compliance by users, produce regular data accuracy reports, and present system health and adoption metrics to senior management.

Managerial Responsibilities

• Provide input to the Department’s strategy from the Section or Unit perspective, in alignment with RSG’s vision and mission.
• Develop the Section or Unit’s objectives, KPIs, and annual operational plans, ensuring implementation meets performance targets.
• Contribute to the Section or Unit’s budget preparation and monitor financial performance.
• Implement and ensure adherence to Section or Unit policies and procedures; oversee performance and KPI communication.
• Ensure effective staffing, development, and deployment of Section or Unit employees in coordination with higher management.

Job Requirements

Academic Qualifications:

• Bachelor’s degree in Information Systems, Computer Science, Business Administration, or a related field. Salesforce Administrator and Salesforce Advanced Administrator certifications are mandatory.
• Platform App Builder, Sales Cloud Consultant, or Marketing Cloud certifications are highly preferred.

Years of Experience:

• 7+ years of hands-on Salesforce administration and development experience, including at least 2 years managing a CRM team.
• Proven track record of leading enterprise-scale Salesforce implementations in real estate, hospitality, or a comparable high-value sales environment.

Technical Competencies: 

• Salesforce platform architecture and administration - Expert
• CRM strategy and roadmap development - Expert
• Automation and workflow design (Flow, Process Builder) - Advanced
• Data governance and analytics - Advanced
• Team leadership and stakeholder management - Expert
• Integration and vendor management - Advanced
• User adoption and change management - Advanced

Job Context:

• Office-based, Riyadh (KAFD).
• Occasional travel to sales centers and destination sites as required for system rollouts and user adoption